Search is not a fix it once system. Here is what undramatic ongoing work actually looks like for a café, without a scare tactic or a priced retainer menu.

A single coffee shop needs a small number of the right pages, not a constant stream of posts. Here is what a realistic content calendar looks like.

A one location cafe and a two location cafe have different search problems. Most owners find that out only after the second door is already confusing Google.

Most cafe websites have one homepage trying to speak for the whole business.

Not two job titles on a page, a real description of who does what on an actual project, and how the two halves fit together.

See, Fix, Build, plainly stated. And an equally plain list of what we won't pitch you, even though other agencies would.

Build is the third step: real location and neighborhood pages on a foundation that finally supports them, plus the upkeep that keeps it from decaying.