Step 02
WHAT SEARCH ACTUALLY READS
Fixing What Google Reads, Not What Visitors See
You do not need a new website. Most of the time, the site you already have can stay exactly where it is — same platform, same design, same photos. What usually needs work is underneath it: page titles, HTTPS, site structure, and whether the homepage reads as a specialty cafe instead of a shop that just happens to sell coffee.
We also make sure your Google Business Profile actually matches your site, and that the cafe itself — hours, location, what makes it specialty — is described in a way AI search tools can read and repeat correctly. This is the layer most coffee marketing skips entirely.

Not a Redesign. Not a Markup Cheat Sheet.
This is not a visual overhaul, and it is not a checklist of markup tricks either. It is the specific, unglamorous work of making sure the site you already have is built the way Google, Maps, and AI search actually work today.

Get Started
Jacob and Thomas run Hillcane together. Reach out and we will show you what is fixable on your current site — no redesign required.