top of page

Our Process

SEARCH-FIRST COFFEE MARKETING

01

Search Audit

What Google, Maps, and AI already think you are.

02

Fix the Foundation 

The site you keep, built the way search reads it.

03

Build & Maintain

Location and neighborhood pages on your own domain.

Two Founders, One Focus on Coffee Shops

Hillcane was built by Jacob Mishalanie and Thomas Garner. Jacob has visited coffee shops across the country and knows the difference between a real specialty cafe and a place that just sells coffee. Thomas is an SEO, Google, and AI search expert. We started noticing this pattern — great cafes invisible in search — in the Southeast, then found the exact same thing happening everywhere. It is not a regional problem. It is a search problem, and it shows up in almost every market we have looked at.

Image by Toa Heftiba

Keep Your Site, Not Our Logo

We are not a redesign shop, and we are not a recipe-blog mill either. In most cases, you keep the website you already have. We work on the layer underneath it — the part Google, Maps, and AI search actually read.

bottom of page