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Two Founders, One Focus on Coffee Shops
Hillcane was built by Jacob Mishalanie and Thomas Garner. Jacob has visited coffee shops across the country and knows the difference between a real specialty cafe and a place that just sells coffee. Thomas is an SEO, Google, and AI search expert. We started noticing this pattern — great cafes invisible in search — in the Southeast, then found the exact same thing happening everywhere. It is not a regional problem. It is a search problem, and it shows up in almost every market we have looked at.

Keep Your Site, Not Our Logo
We are not a redesign shop, and we are not a recipe-blog mill either. In most cases, you keep the website you already have. We work on the layer underneath it — the part Google, Maps, and AI search actually read.
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