Once your site reads correctly, Build adds to it: location pages and neighborhood pages that live on your own domain, not a recipe blog bolted on for keywords. These pages exist because search actually rewards businesses that describe where they are and who they serve — not because a blog needs feeding.

We are not trying to out-rank a whole-city listicle on the listicle's own terms. Those lists have their place, and they will probably always outrank a single cafe for the broadest searches. Build focuses on the searches only your cafe can actually win — your neighborhood, your corner, your regulars.