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What search actually does to a cafe website
These notes are for independent specialty coffee shop owners, not travelers, and not a generic marketing feed. Across the category, most cafe sites sit in the mid teens out of forty on basic search health, thin on content, with Maps often carrying more weight than the website itself. We write about what to do when the coffee is good and the shop still does not show up, and about the layer underneath the site you already have. The goal is simple: search should be able to tell you are a coffee shop, and a specialty one, not just a page that ships bags of beans.
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