Horse capital and bourbon country dominate Lexington's food and drink media, while its coffee culture deserves its own turn.

Lexington has a real small batch coffee roasting culture in a city obsessed with horses and basketball. Here is how its coffee rooms get found.

A shop moves, and its Instagram bio, Yelp listing and homepage can all show different addresses. Here is how to fix it.

Lexington has real local journalism and general small business support, but nothing built for coffee shops yet.

Lexington Public Library partnered with local businesses on a cardholder discount program this September. Coffee shops should pay attention.

Lexington's small batch roasters are not yet in the first six Google Maps results for a broad coffee search. Here is what earns those spots.

4th Level Roasters has won the Lexington Cold Brew Festival twice from an industrial address on United Court that almost nobody would think to search for.

A walk through Lexington's East End, where Manchester Coffee Company sits at 576 East Third Street inside The MET.

A coffee drinker who searches coffee shop Lexington sees cafe websites, directory pages, and list sites. Here is what each result is and what an independent Lexington cafe can do about it.