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We Searched Coffee Shop Marketing in Richmond. Here's What Came Up.
A tool literally aimed at coffee shops still isn't the marketing help a Richmond owner is actually looking for.
Thomas Garner
10 hours ago3 min read
Why Isn't My Richmond Coffee Shop Showing Up on Google?
Richmond's coffee shops run real technical variety, WordPress, Shopify, Squarespace, and share one thing in common: not one has a unique neighborhood landing page.
Thomas Garner
10 hours ago4 min read
Coffee After the James River Walk: What Richmond's Cafes Are Actually Competing For
The James River, the Fan District, and Scott's Addition's brewery corridor shape when and why people search for coffee here. This is a walk and then coffee city, not only a campus lunch city. A Richmond specialty-cafe note.
Jacob Mishalanie
10 hours ago4 min read
Reviews Are Doing More Work in Richmond Than a Homepage Usually Gets Credit For
VCU students, museum visitors, and Scott's Addition's brewery district foot traffic often decide on stars and recent photos before they ever click through to a website. A Richmond specialty-cafe note.
Thomas Garner
10 hours ago4 min read
Social Media Isn't a Substitute for a Website, Richmond Edition
Every single audited Richmond coffee shop has a blog count of zero. Instagram is carrying the storytelling those websites are not.
Thomas Garner
10 hours ago4 min read
The One Person Marketing Team, Richmond Edition
A young roasting business run by its own owners has no leftover bandwidth to also rebuild a website's technical foundation. That is a trade off, not a failure. A Richmond specialty-cafe note.
Jacob Mishalanie
10 hours ago3 min read
Your Google Business Profile Matters More When VCU Students Are Deciding Where to Study
A steady stream of Richmond students and museum visitors search coffee near me with zero prior loyalty, deciding entirely off Maps photos and hours before they ever open a homepage.
Thomas Garner
10 hours ago4 min read
What Richmond Actually Offers a Small Business Owner Looking for Marketing Help
Real help exists for a Richmond coffee shop owner, from no cost advising to a citywide shop local program. None of it writes a neighborhood coffee page.
Thomas Garner
10 hours ago3 min read
Richmond's First Worker Owned Coffee Roastery Is a Genuinely Rare Story
Afterglow Coffee Cooperative is Richmond's first worker owned roastery and cafe, founded by former Lamplighter employees. It is a real point of civic pride the city does not talk about online nearly enough.
Jacob Mishalanie
10 hours ago3 min read
The Museum District's Coffee Shop Started as a Cart in Richmond
Paix Coffee began as a mobile espresso cart popping up around Richmond before growing into a real Museum District roastery and cafe. That story deserves its own URL.
Thomas Garner
10 hours ago3 min read
Scott's Addition Has Two Real Roasters. Neither One Owns the Search in Richmond
A former industrial pocket has become one of Richmond's most interesting coffee and beer corridors. Neither of its two real roasters has a page built specifically for the neighborhood.
Jacob Mishalanie
10 hours ago3 min read
Richmond's Coffee Scene Is Deeper Than Most Cities Twice Its Size
Richmond has a genuinely dense specialty roaster bench across five real pockets. None of the outside recognition it has earned currently sends traffic to a cafe's own site.
Jacob Mishalanie
10 hours ago4 min read
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