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The Carolinas Secondary Corridor and Other Geographic Patterns
Structured data gaps are not spread evenly across the Southeast. A specific secondary corridor in the Carolinas runs meaningfully behind the rest of the shops studied here, and a few other geographic patterns are worth naming honestly.

Thomas Garner
3 hours ago15 min read


The Missing Markup Problem: Why 65 Percent of Coffee Shop Websites Do Not Say Cafe
A plain spoken explanation of the missing structured markup problem across 201 independent coffee shop websites, why bag markup is not the same as place markup, and what to actually ask a developer to fix it.

Thomas Garner
3 hours ago14 min read
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