Taos coffee runs on a morning clock: 7:00 a.m. doors at the Plaza and on Paseo del Pueblo Sur, with most counters winding down by mid afternoon. Here are the posted hours.

World Cup Cafe has served Italian style espresso at the entrance to Taos Plaza since 1994, a story that started as a cart in Taos Ski Valley.

Taos's real coffee geography splits across three pockets, the Plaza, Paseo del Pueblo Sur and Gusdorf Road, not one ski valley frame.

A live map search for coffee shop in Taos NM returned seven results, all local independents, with no national chain among them.

Taos's coffee scene is its own compact, three pocket town of 6,468 people, not a stand in for Albuquerque or Santa Fe.

A tourism board page, Yelp, a newsletter list, Tripadvisor and four cafe homepages: here is what a real search for coffee shop Taos NM returns.

The Coffee Apothecary sits at 616 Paseo Del Pueblo Sur in South Taos, open weekdays from 7am to 3pm and weekend mornings until noon.