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We Searched Coffee Shop Marketing in Richmond. Here's What Came Up.
A tool literally aimed at coffee shops still isn't the marketing help a Richmond owner is actually looking for.
Thomas Garner
6 hours ago3 min read
Why Isn't My Richmond Coffee Shop Showing Up on Google?
Richmond's coffee shops run real technical variety, WordPress, Shopify, Squarespace, and share one thing in common: not one has a unique neighborhood landing page.
Thomas Garner
6 hours ago4 min read
Coffee After the James River Walk: What Richmond's Cafes Are Actually Competing For
The James River, the Fan District, and Scott's Addition's brewery corridor shape when and why people search for coffee here. This is a walk and then coffee city, not only a campus lunch city. A Richmond specialty-cafe note.
Jacob Mishalanie
6 hours ago4 min read
Reviews Are Doing More Work in Richmond Than a Homepage Usually Gets Credit For
VCU students, museum visitors, and Scott's Addition's brewery district foot traffic often decide on stars and recent photos before they ever click through to a website. A Richmond specialty-cafe note.
Thomas Garner
6 hours ago4 min read
Social Media Isn't a Substitute for a Website, Richmond Edition
Every single audited Richmond coffee shop has a blog count of zero. Instagram is carrying the storytelling those websites are not.
Thomas Garner
6 hours ago4 min read
The One Person Marketing Team, Richmond Edition
A young roasting business run by its own owners has no leftover bandwidth to also rebuild a website's technical foundation. That is a trade off, not a failure. A Richmond specialty-cafe note.
Jacob Mishalanie
6 hours ago3 min read
Your Google Business Profile Matters More When VCU Students Are Deciding Where to Study
A steady stream of Richmond students and museum visitors search coffee near me with zero prior loyalty, deciding entirely off Maps photos and hours before they ever open a homepage.
Thomas Garner
6 hours ago4 min read
What Richmond Actually Offers a Small Business Owner Looking for Marketing Help
Real help exists for a Richmond coffee shop owner, from no cost advising to a citywide shop local program. None of it writes a neighborhood coffee page.
Thomas Garner
6 hours ago3 min read
Richmond's First Worker Owned Coffee Roastery Is a Genuinely Rare Story
Afterglow Coffee Cooperative is Richmond's first worker owned roastery and cafe, founded by former Lamplighter employees. It is a real point of civic pride the city does not talk about online nearly enough.
Jacob Mishalanie
6 hours ago3 min read
The Museum District's Coffee Shop Started as a Cart in Richmond
Paix Coffee began as a mobile espresso cart popping up around Richmond before growing into a real Museum District roastery and cafe. That story deserves its own URL.
Thomas Garner
6 hours ago3 min read
Scott's Addition Has Two Real Roasters. Neither One Owns the Search in Richmond
A former industrial pocket has become one of Richmond's most interesting coffee and beer corridors. Neither of its two real roasters has a page built specifically for the neighborhood.
Jacob Mishalanie
6 hours ago3 min read
Richmond's Coffee Scene Is Deeper Than Most Cities Twice Its Size
Richmond has a genuinely dense specialty roaster bench across five real pockets. None of the outside recognition it has earned currently sends traffic to a cafe's own site.
Jacob Mishalanie
6 hours ago4 min read
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