My Coffee Serves Coffee, Smoothies and Sandwiches on Garden Valley Boulevard

Thomas Garner

Oct 7

10 min read

The clear North Umpqua River flowing past rocky ledges and forest near Roseburg, Oregon

Photo: brewbooks, CC BY-SA 2.0, via Wikimedia Commons

My Coffee sits at 1700 NW Garden Valley Blvd, anchoring the Garden Valley side of Roseburg's coffee map with a menu that goes well beyond a simple cup of drip coffee. This is a one location independent cafe, not a chain with outposts across the region, which means every detail of its menu and its neighborhood presence is genuinely local to this one specific Roseburg address.

According to its own description, My Coffee serves coffee, lattes, smoothies, tea, sandwiches, salads, soups, and fresh pastries. That is a real, food forward menu, the kind that makes a shop a legitimate stop for lunch and not just a coffee break, and it is worth understanding piece by piece.

Between its broad menu, its spot on one of Roseburg's main boulevards and the way the city's own visitor guide describes it, My Coffee has a complete story worth telling, starting with what actually shows up on the menu and working outward from there to the corridor it serves and its place within Roseburg's wider coffee map.

A Food Forward Menu

The range on My Coffee's own menu, coffee and lattes alongside smoothies and tea, then sandwiches, salads, soups, and fresh pastries, reflects a cafe built to serve a full range of visits, not just a quick espresso stop. Someone can start their morning there with a latte, come back at lunch for a sandwich and a soup, and stop by later for a smoothie or a pastry with tea.

That kind of breadth takes real commitment from an independent shop. Running a full food program alongside a coffee bar means more moving pieces, more prep, and more ways for a shop to serve its regulars throughout the day rather than just during the morning rush.

A menu this varied also means My Coffee can serve genuinely different kinds of visits without a customer ever needing to go elsewhere. A parent picking up lunch for the family, a student needing a quiet spot with a smoothie, and a regular grabbing a quick latte on the way to work can all walk into the same shop and each find something built specifically for what they came in for.

Garden Valley Boulevard's Own Cafe

Garden Valley Boulevard is a major thoroughfare running through its own distinct part of Roseburg, separate from downtown Cass Avenue or West Harvard Avenue. My Coffee anchors that corridor, giving residents and commuters along Garden Valley a real, independent option close to home rather than requiring a trip across town for a proper cup of coffee or a real lunch.

The Experience Roseburg visitor blog describes MyCoffee as a cozy neighborhood coffee spot known for its paninis and pastries, a description that lines up directly with the shop's own broader menu. That kind of alignment between a shop's own words and outside coverage is a good sign that the description holds up in practice.

A major boulevard like Garden Valley tends to carry heavy commuter and errand traffic throughout the day, which is a different pattern of customer than a downtown walk up visit. My Coffee's presence there means that pattern of traffic has a real, independent stop built into it, giving Garden Valley its own dependable cafe rather than leaving that corridor to chain options alone.

A Boulevard That Carries Both Kinds of Coffee Stop

Garden Valley Boulevard carries more than one kind of coffee stop. Dutch Bros runs a drive thru at 770 NW Garden Valley Blvd, one of the six Roseburg locations on the chain's own store locator, and My Coffee sits on the same corridor at 1700 NW Garden Valley Blvd. The two serve different kinds of visits, and a busy boulevard has room for both.

A drive thru is built for a drink handed through a window in a couple of minutes. A walk in cafe with sandwiches, salads and soups on the menu is built for a different errand altogether: a sit down lunch, a meeting over coffee, or a table for someone who wants to stay a while. Garden Valley gets both patterns within a short stretch of road.

That mix is part of what makes the corridor its own room on Roseburg's coffee map. A resident along Garden Valley can pick the quick window or the slower table depending on the day, without crossing town to downtown Cass Avenue or West Harvard Avenue for the second option, and on a busy weekday that saved drive is often the whole point of stopping close to home.

A Genuine Neighborhood Stop

Between its broad, food forward menu and its place on Garden Valley Boulevard, My Coffee reads as exactly what its own name suggests: a personal, local cafe built around one Roseburg neighborhood rather than a formula repeated across multiple cities.

For anyone along the Garden Valley corridor looking for coffee, a smoothie or a real sandwich without crossing town, My Coffee is already there, already described in the city's visitor guide, and already serving a menu built to handle more than one kind of visit.

That is the kind of story that holds up no matter how someone first meets the shop, whether through a friend's suggestion, the visitor guide, or simply driving past on Garden Valley Boulevard on an ordinary afternoon.

A Menu Built for More Than One Visit a Day

Most coffee shops draw the bulk of their traffic in the morning hours, when regulars stop by on their way to work or school. My Coffee's broader menu, extending into sandwiches, salads, and soups, gives it a real reason to draw customers back later in the day too, at lunch or even a midafternoon smoothie stop, rather than seeing its busiest hours end once the morning rush passes.

That kind of all day relevance is a real advantage for an independent shop competing for attention along a busy boulevard corridor. A customer who only associates a cafe with morning coffee has one reason to visit. A customer who knows that same shop also serves a real lunch has several more reasons to come back throughout the week.

The Full Address, Written Out

The full address is 1700 NW Garden Valley Blvd, Roseburg, OR 97471, and it is worth writing out in full for anyone heading there for the first time. Garden Valley Boulevard is long and busy, and the 1700 number is what separates the cafe from the dozens of other storefronts a driver passes along the corridor.

Writing the address out in full also helps anyone typing it into a map on the move. Garden Valley Boulevard is a long thoroughfare, and a partial address can send a driver to the wrong stretch of it. The number, the NW and the street name together are the simplest way to arrive at the right door on the first try rather than circling the corridor looking for it.

My Coffee Within Roseburg's Wider Coffee Map

My Coffee is one of four independent shops that make up Roseburg's coffee scene, alongside Cascades Coffee House on West Harvard Avenue, Gathering Grounds downtown on Cass Avenue, and Takelma Roasting Co on Airport Road near the Great Umpqua Food Trail. Each of those shops anchors a different part of the city, and My Coffee's role is Garden Valley Boulevard specifically.

Understanding My Coffee within that wider map helps explain why its broad, food forward menu matters as much as it does. A boulevard corridor built around commuter and errand traffic benefits from a cafe that can serve more than a quick coffee, and My Coffee's menu, stretching from lattes to full sandwiches, is built exactly for that kind of corridor and that kind of customer moving along Garden Valley Boulevard every day.

Smoothies and Tea Alongside Coffee

Not every visitor to a coffee shop wants coffee, and My Coffee's menu accounts for that directly by including both smoothies and tea alongside its espresso drinks. That range matters for a shop trying to serve an entire family or an entire office at once, where one person wants a latte, another wants a smoothie, and a third prefers tea, all without needing to visit separate businesses to get what each of them actually wants.

Offering smoothies specifically also broadens who might walk through My Coffee's door on a hot afternoon, when a cold blended drink can be a more appealing choice than a hot espresso drink. That kind of seasonal flexibility, having a genuine warm weather option built into the regular menu, is a small but real detail that keeps a cafe relevant across the full range of Oregon's changing seasons.

Fresh Pastries as Part of the Daily Routine

My Coffee's own description specifically names fresh pastries as part of its regular offering, a detail that signals an ongoing, daily commitment to baked goods rather than an occasional treat. For many regulars, a pastry alongside a morning coffee is as much a part of the visit as the drink itself, and having that option built consistently into the menu makes My Coffee a more complete stop for that kind of routine.

Pairing fresh pastries with a full food menu that also includes soups and salads gives My Coffee real range across an entire day, from a light pastry with a morning coffee to a full soup and sandwich at lunch. That range is part of what separates a genuine neighborhood cafe from a shop that only ever serves one kind of visit, and it is part of what makes My Coffee a real destination along Garden Valley Boulevard rather than simply a place people pass on their way somewhere else.

Garden Valley Inside a City of 23,773

Roseburg counts 23,773 residents in the American Community Survey five year estimate for 2023, and it serves as the seat of Douglas County along Interstate 5 in the Umpqua River valley. A city that size does not run on one coffee district. It runs on several corridors, and Garden Valley Boulevard is one of the busiest of them.

That is why a one location independent on Garden Valley matters as much as it does. In a city of about twenty four thousand people spread across Harvard Avenue, downtown, Garden Valley and Airport Road, a family on the Garden Valley side is not going to drive downtown every time it wants lunch and a latte. A food forward cafe on its own boulevard keeps that errand close to home.

It also explains why the Experience Roseburg guide prints a location beside each coffee pick. A visitor coming off Interstate 5 wants to know which shop is near the errand at hand, not which one is best in the abstract, and on the Garden Valley side the answer with a full lunch menu is the cafe at 1700 NW Garden Valley Blvd, open to anyone moving along that boulevard between work, school and home.

Frequently Asked Questions

Where is My Coffee located?

My Coffee is at 1700 NW Garden Valley Blvd, Roseburg, OR 97471, anchoring the Garden Valley corridor in its own part of the city, separate from downtown Cass Avenue and West Harvard Avenue. That gives the Garden Valley side of Roseburg an independent coffee and lunch option close to home, without a drive across town for either one.

What does My Coffee serve?

According to its own description, My Coffee serves coffee, lattes, smoothies, tea, sandwiches, salads, soups and fresh pastries. That is a food forward menu built to handle everything from a morning latte to a full lunch, all from one address at 1700 NW Garden Valley Blvd, so a single stop can cover a drink and a meal for most visitors.

Is there other coffee on Garden Valley Boulevard?

Yes. Dutch Bros runs a drive thru at 770 NW Garden Valley Blvd, one of six Roseburg locations on the chain's own locator. My Coffee at 1700 NW Garden Valley Blvd serves a different kind of visit, a walk in cafe with sandwiches, salads and soups, so the corridor offers both a quick window and a sit down table.

Does My Coffee serve lunch?

Yes. Its own description lists sandwiches, salads and soups, and the Experience Roseburg visitor guide mentions paninis and pastries, so My Coffee works as a lunch stop as well as a coffee stop. For people working or running errands along Garden Valley Boulevard, that means a real midday meal at 1700 NW Garden Valley Blvd without a second stop elsewhere.

Does My Coffee serve drinks other than coffee?

Yes. Alongside coffee and lattes, the menu includes smoothies and tea, which makes the cafe at 1700 NW Garden Valley Blvd an easy pick for a group where not everyone wants espresso. A cold smoothie on a warm Umpqua valley afternoon and a hot tea on a rainy Douglas County morning both fit the same regular menu.

How big is Roseburg, and where does Garden Valley fit?

Roseburg has 23,773 residents in the American Community Survey 2023 five year estimate and is the Douglas County seat on Interstate 5. Its coffee map splits into four areas: West Harvard Avenue, downtown Cass Avenue, Garden Valley Boulevard and Airport Road. My Coffee at 1700 NW Garden Valley Blvd is the independent anchor of the Garden Valley area.

How does Experience Roseburg describe My Coffee?

The Experience Roseburg visitor guide describes My Coffee as a cozy neighborhood coffee spot known for its paninis and pastries, and gives its location as 1700 NW Garden Valley Blvd. That lines up with the shop's own broader menu of coffee, smoothies, tea, sandwiches, salads and soups, and it gives visitors a quick sense of the room before they arrive.

Is My Coffee a chain with multiple locations?

No. My Coffee is a one location independent cafe at 1700 NW Garden Valley Blvd, not a chain with outposts elsewhere, so its menu and its neighborhood presence belong to this single Garden Valley address. That sets it apart from the chain layer in Roseburg, where Dutch Bros alone shows six locations on its own locator across the city.

What part of Roseburg does My Coffee serve?

My Coffee anchors the Garden Valley Boulevard corridor, one of four areas on Roseburg's coffee map alongside downtown Cass Avenue, West Harvard Avenue and the Airport Road area on the Great Umpqua Food Trail. Each area serves its own part of the city, and Garden Valley is the busy boulevard area where commuter and errand traffic moves all day.

Why does a food forward menu matter on Garden Valley Boulevard?

Garden Valley Boulevard carries commuter and errand traffic through the whole day, not only the morning rush. A cafe at 1700 NW Garden Valley Blvd that serves sandwiches, salads, soups and fresh pastries alongside lattes and smoothies gives that traffic a reason to stop at lunch and in the afternoon, not only before work, which suits the rhythm of the corridor.

Work with Hillcane

Coffee, lattes, smoothies, sandwiches, salads, soups and fresh pastries: My Coffee brings a full menu to its own corner of Garden Valley Boulevard.

If your Garden Valley coffee shop wants its own menu and story told this clearly, reach Hillcane at hillcane.co/contact or call (256) 384-2449.