Incidental Coffee Roasters Opened a Downtown Provo Cafe in March 2025
Photo: Farragutful, CC BY-SA 4.0, via Wikimedia Commons
Incidental Coffee Roasters opened the doors of its first cafe location on March 1, 2025, at 27 N 100 W in downtown Provo. That sentence is close to the company's own wording, and it is the kind of plain milestone that deserves to be written down clearly, with the address, the date and the hours in one place.
I run Hillcane with Jacob, and this is the kind of story we like telling: a real business, a real opening day, a real street address, and a reason for a Provo drinker to know where to go. Utah Valley, the county's tourism organization, includes Incidental in its published roundup of cozy coffee shops, and the cafe deserves an equally clear account of where it is and when it is open.
Openings are easy to lose track of. A new room gets a flurry of attention in its first weeks, then the details scatter across old posts and secondhand mentions. A year and a half later, a visitor downtown still needs the same three things they needed on day one: the street, the hours and a number to call. This post keeps those three things together.
The Address and the Opening
The cafe sits at 27 N 100 W in Provo, inside the Downtown Provo and Center Street pole. On March 1, 2025, per the company's own account, it opened the doors of its first cafe location at this address.
That phrase, first cafe location, is worth pausing on. It marks the day Incidental became a room people could walk into, sit down in and come back to. Before that date, a Provo drinker had no Incidental counter to visit. After it, there was a door on 100 West.
For anyone orienting themselves downtown, the address itself does most of the work. Provo's street grid counts out from Center Street, so 27 N 100 W sits just north of Center Street and one block west of the city's center line. A visitor who leaves the car anywhere near the Center Street corridor is a short walk away, which makes the cafe an easy addition to an afternoon spent downtown rather than a separate trip.
Hours Worth Writing Down
The cafe's own page lists hours of Monday through Saturday, 7am to 4pm, with the cafe closed on Sunday. That is a clean, dependable schedule, the kind that is easy to plan around whether you are a regular building it into a weekday routine or a visitor timing a stop during a weekend trip.
The same page lists a direct phone number, (801) 717 6444. For a room that opened in 2025, a direct line is useful. Anyone who wants to check before driving over can call the cafe itself rather than relying on a secondhand listing somewhere else.
A 7am to 4pm window also says something practical about the room. It is a daytime cafe, built for a morning coffee, a late breakfast meeting or an early afternoon break. Anyone planning an evening downtown should build the stop into the earlier part of the day, and anyone planning a Sunday should know the door will be closed.
Saturday matters here too. Plenty of downtown visitors only come in on the weekend, and a Saturday that runs the full seven to four window, the same as a weekday, means a weekend visitor gets the same cafe a weekday regular does.
Named in Utah Valley's Cozy Roundup
Utah Valley, the region's tourism organization, publishes a roundup titled 5 Cozy Coffee Shops in Provo and Utah County, and Incidental Coffee Roasters is one of the five, with its 27 N 100 W address. That recognition comes from an outside organization whose job is to represent the whole county to visitors and residents, not from the cafe describing itself.
The other names on that roundup show how widely it ranges across the county: Guayoyo Cafe at 19 S Main St in Pleasant Grove, Java Junkie at 16 W Center St in Provo, The Coffee Shop at 529 S 500 E in American Fork and JJ's Coffee at 570 E Park Ave in Orem. Five cafes, four cities, one tourism organization's picks.
There is value in a mention like that. A visitor planning a trip to Utah County is more likely to find a tourism organization's page than a coffee blog, and being one of five names chosen from the whole county is a genuinely meaningful signal for a cafe that had only been open since the spring of 2025.
It is also a useful resource on its own. Anyone new to the area can read that roundup, see the addresses and build a small coffee route across Provo, Orem, Pleasant Grove and American Fork in a single afternoon.
Coffee Cart Catering Beyond the Room
Incidental's own site describes a second way to find its coffee: coffee cart catering in Utah County and beyond. That is worth knowing for anyone planning a wedding, a work event or a campus gathering, because it means the company brings coffee to the event rather than asking the event to come to 100 West.
For a Provo reader, that makes the name show up in two very different settings. One is the downtown room with its daytime hours. The other is a cart at somebody's event on a Saturday evening, far from the cafe's street. Both are the same company, and the catering side is booked through the company rather than at the counter.
Anyone who met the cart first at an event and wants the everyday version now has a fixed address to visit. Anyone who knows the room first and needs coffee at a gathering has a catering option to ask about.
Downtown Provo's Newest Room on an Old Pole
Downtown Provo and Center Street was already a coffee pole before March 2025. Peace on Earth Coffee sits at 35 N 300 W, Suite 200, and Java Junkie sits at 16 W Center St. Incidental's opening did not create the pole. It joined it, adding one more walkable stop to a part of the city that already had coffee culture running through it.
That matters for how a visitor should think about this stretch of downtown. It is not one shop standing alone. It is a compact pole where parking once and walking a few blocks makes sense, with Center Street at the middle and 100 West and 300 West on either side.
A new room on an established pole benefits the whole area. More reasons to walk a given block means more foot traffic for every business on it. Downtown Provo gained one more reason for people to arrive, stay a while and walk a little farther before heading home.
It also changes what downtown can offer at different hours of the day. A daytime cafe on 100 West that closes at 4pm sits alongside cafes with later schedules elsewhere downtown, so a visitor can plan an early coffee on one block and an evening stop on another without leaving the pole.
Who Downtown Provo's Cafes Serve
Downtown Provo's coffee crowd is more mixed than an outsider might expect. Brigham Young University sits north of downtown, and the specialty coffee customer in this county tends to be a blend of university faculty and staff, students from Utah Valley University in neighboring Orem, residents outside the county's majority faith tradition, and longtime Utah County residents who once drove to Salt Lake City for a serious cup and now find one closer to home.
That blend shapes what a downtown morning looks like. A weekday at 7am brings people on their way to work. Mid morning brings meetings and laptops. Early afternoon brings a second wave before the 4pm close. A Saturday brings visitors who drove in for the day and want a cafe that fits into a walk along Center Street.
None of that needs a number attached to be useful. It simply explains why a daytime cafe on 100 West fits this pole so naturally. The people downtown are there during the day, on foot, with a few blocks to cover and a reason to stop.
Downtown Hours at a Glance
For a visitor planning a whole day downtown, it helps to see the pole's published hours side by side, each taken from the cafe's own pages. Incidental Coffee Roasters at 27 N 100 W is open Monday through Saturday from 7am to 4pm. Java Junkie at 16 W Center St is open Monday through Thursday from 6am to 9pm, Friday from 6am to 11pm, Saturday from 7am to 11pm and Sunday from 8am to 6pm.
Peace on Earth Coffee at 35 N 300 W, Suite 200, lists its Provo hours as Monday through Thursday from 6:30am to 8pm, Friday and Saturday from 6:30am to 10pm, and Sunday from 7am to 7pm. Between the three addresses, downtown Provo has coffee from early morning into the late evening most days of the week.
Hours change, so anyone planning around a specific time should check the cafe directly before driving in. For the 100 West room, that means the number on its own page, (801) 717 6444.
Provo, the County and the Pole
Provo counted 114,303 residents in the Census Bureau's 2023 five year estimates, and the city sits beside Orem, with 97,048, and Springville, with 35,474, along the same valley floor. About 14 independent cafes and micro roasters are spread across those three cities, before chains and dirty soda stands are counted at all.
That spread is why Hillcane's posts treat Utah County as six poles rather than one list: Downtown Provo and Center Street, Joaquin and East Provo, Orem State Street, North Orem and 800 North, University Place near UVU, and Springville Main Street. Incidental's cafe belongs squarely to the first of those, the one most visitors mean when they say downtown Provo.
For a reader deciding where to spend a morning, that framing is practical. Someone near UVU in Orem is thinking about a different pole. Someone downtown near Center Street is a few minutes on foot from 27 N 100 W.
A Clear Address to Carry Away
Put it all together and the story is straightforward and good. Incidental Coffee Roasters opened its first cafe on March 1, 2025, at 27 N 100 W in downtown Provo. It is open Monday through Saturday from 7am to 4pm, closed Sunday, and reachable at (801) 717 6444.
Utah Valley's cozy roundup includes it, the company offers coffee cart catering for events, and the room sits in the most walkable coffee pole in Utah County. For anyone who has only met the name at an event or in a roundup, this is the update worth keeping: there is a room to walk into, six days a week, a block from Center Street.
That is the whole update, and it fits on an index card: 27 N 100 W, Monday through Saturday, 7am to 4pm, closed Sunday, (801) 717 6444, open since March 1, 2025.
Related Reading
More from this Hillcane city series, plus the pages on the site that sit next to the work.
Frequently Asked Questions
Where is Incidental Coffee Roasters' cafe?
The cafe is at 27 N 100 W in Provo, just north of Center Street in the Downtown Provo pole. It sits a short walk from Peace on Earth Coffee at 35 N 300 W and Java Junkie at 16 W Center St, so a visitor who leaves the car near Center Street can reach all three cafes on foot in the same morning.
When did the cafe open?
The company's own page says it opened the doors of its first cafe location on March 1, 2025, at 27 N 100 W. That date marks the first time a Provo drinker could walk into an Incidental room and sit down, and the cafe has kept a Monday through Saturday daytime schedule on 100 West since then.
What hours does the cafe keep?
The cafe's page lists Monday through Saturday from 7am to 4pm, with the cafe closed on Sunday. Saturday runs the same seven to four window as a weekday, which helps weekend visitors to downtown Provo. Anyone who wants to check before driving over can call the cafe directly at (801) 717 6444. The number is listed on the same page.
Is the cafe open on Sundays?
No. The published hours list the cafe as closed on Sunday and open Monday through Saturday from 7am to 4pm. A visitor spending a weekend in Provo should plan the stop for Saturday, when the room at 27 N 100 W keeps its full daytime window just like any weekday, then call (801) 717 6444 with questions.
Does Utah Valley list Incidental as a cozy pick?
Yes. Utah Valley, the region's tourism organization, includes Incidental Coffee Roasters and its 27 N 100 W address in the roundup 5 Cozy Coffee Shops in Provo and Utah County. The other four names on that roundup are Guayoyo Cafe in Pleasant Grove, Java Junkie in Provo, The Coffee Shop in American Fork and JJ's Coffee in Orem.
Does Incidental offer coffee catering?
Yes. The company's own site describes coffee cart catering in Utah County and beyond, which suits weddings, work events and campus gatherings. Catering is booked with the company rather than at the counter, and it sits alongside the everyday cafe at 27 N 100 W, open Monday through Saturday from 7am to 4pm. Ask the company about dates and group size.
Is Incidental within walking distance of other Provo cafes?
Yes. The cafe at 27 N 100 W sits inside the compact Downtown Provo and Center Street pole. Java Junkie is on Center Street at 16 W Center St and Peace on Earth Coffee is at 35 N 300 W, Suite 200, so a visitor can park once near Center Street and walk between all three downtown cafes.
What is the cafe's phone number?
The cafe's own page lists (801) 717 6444 alongside the 27 N 100 W address and the Monday through Saturday 7am to 4pm hours. Calling ahead is a sensible step for anyone driving in from Orem or Springville, or for anyone asking about the company's coffee cart catering for an event in Utah County. It is the fastest check.
Which Utah County coffee pole is the cafe in?
It sits in the Downtown Provo and Center Street pole, the densest of the six poles in Hillcane's posts on Utah County. The others are Joaquin and East Provo, Orem State Street, North Orem and 800 North, University Place near UVU, and Springville Main Street, spread across Provo, Orem and Springville along the same valley floor. Downtown is the one most visitors picture first.
How many independent cafes are there in Utah County's core cities?
About 14 independent cafes and micro roasters operate across Provo, Orem and Springville before chains are counted. Provo alone had 114,303 residents in the Census Bureau's 2023 five year estimates. Incidental's downtown cafe at 27 N 100 W, opened March 1, 2025, is one of the newest of those shops. It opened as the company's first cafe location.
Work with Hillcane
On March 1, 2025, Incidental Coffee Roasters opened the doors of its first cafe, at 27 N 100 W in downtown Provo. Here is exactly where to find it and when it is open.
If your Provo cafe has a real opening story or milestone worth telling clearly, reach Hillcane at hillcane.co/contact or call (256) 384-2449.
Comments